“We have a bias toward wanting to be right, which is not objective. The way the brain works, we tend to give ourselves disproportionate amount of credit when we’re right and when we’re wrong, we tend to disproportionately blame outside and external factors. We externalize failure, we internalize success, which is not accurate, which the a priori fact of that is and this is a Freudian observation although these cognitive biases have built a business around the simple fact that as Freud said, we’re not accurate observers of our own behavior, we’re not designed to be.” – Gio Valiante
